“We also had easy access to the raw materials in the Canadian market,” he said. “From start to finish, this is a Canadian story and we’re proud of the way we’ve kept it that way. I think the consumers also appreciate our Canadian story.”
The Snowfox logo is also distinctively Canadian and is easily found in stores. The unmistakable label shows a blue-eyed Arctic fox that catches the attention of the consumer with both a warm and chilling way.
“It tells everyone that we are Canadian, where we like clean living, a clean atmosphere and respectful of our environment,” LeBlanc said.
“This is our brand…our own brand and we’d like to have it recognized all over the world as a leading Canadian brand.”
Snowfox has been a popular choice among vodka consumers in the Maritimes and Ontario since 2012 and the line will be available in Quebec this fall.
“We’ve actually had requests from all over the world,” the Port Royal Distillers president said. “We expect the brand to continue to grow.”
“We’re offering a premium product at an affordable price. We’re keeping it less than $30, which is true to the original business plan we started with many years ago. The future is looking bright for Snowfox.”