As Director of Marketing at VidCruiter, Carlos oversees the entire Marketing team across digital and traditional, focusing on driving innovative business strategies to further our industry-leading position in the HR tech marketplace. Carlos is passionate about high-growth SaaS strategies in the start-up space and staying ahead of emerging HR industry trends. He’s responsible for driving revenue, growth, and market share by building and managing programs that span brand narrative/positioning, community management, media planning/SEO, and lifecycle marketing.