Building a vibrant economy and region requires strong leadership and a collective voice. The Driving Force is that voice. It’s based on the idea that a rising tide benefits everyone, and that you will receive in direct proportion to what you contribute. Your investment will go towards regional marketing and workforce development. It’s about coming together as a united voice for the prosperity of our region.



Victor Boudreau
Following a 14-year career as a Member of New Brunswick’s Legislative Assembly, Victor joined the m5 Group of companies as Vice President of Business Development in 2018. A Social Sciences graduate from the Université de Moncton, he has served as Minister of several portfolios, including Finance, Local Government, the Regional Development Corporation, Economic Development and Health. Victor’s experience in government is an asset to the team at m5 and their clients.

M5 Marketing Communications is the largest advertising agency in Atlantic Canada. Since 1981, we have been producing world-class communication strategies and innovative creative for our growing family of clients. Our team is singularly focused on providing our client base with an unmatched level of personalized service and strategy. In this region, m5 has unmatched experience in creating brand connections and impactful, results-oriented creative.