Building a vibrant economy and region requires strong leadership and a collective voice. The Driving Force is that voice. It’s based on the idea that a rising tide benefits everyone, and that you will receive in direct proportion to what you contribute. Your investment will go towards regional marketing and workforce development. It’s about coming together as a united voice for the prosperity of our region.

NB Power


Lori Clark

Lori was appointed President and Chief Executive Officer (Acting) on July 4, 2022. Most recently, Lori served as the Senior Vice President, Operations and lead the teams responsible for safe and reliable generation (conventional), transmission and distribution of power across the province. Ms. Clark was also accountable for the employees who serve our customers everyday and those focused on modernizing the New Brunswick power grid.

Lori began her career with NB Power in 1990. Since that time, she has held positions of increasing responsibility including Controller, Managing Director of Finance, Executive Director of Regulatory Affairs and Vice President, Regulatory Affairs and Strategic Initiatives. Lori has extensive experience with the utility’s rate application process, appearing as a witness for NB Power at several rate hearings.

Lori holds a Bachelor of Business Administration from the University of New Brunswick and is a Chartered Professional Accountant. Lori has also studied Nuclear Reactor Technology at the Massachusetts Institute of Technology (MIT) and Leadership at the Wharton School of Business.

NB Power is the primary power supplier for New Brunswick. They are responsible for the generationtransmission, and distribution of electricity while providing customers with a balanced mix of renewable and traditional energy.