Building a vibrant economy and region requires strong leadership and a collective voice. The Driving Force is that voice. It’s based on the idea that a rising tide benefits everyone, and that you will receive in direct proportion to what you contribute. Your investment will go towards regional marketing and workforce development. It’s about coming together as a united voice for the prosperity of our region.

RBC Royal Bank


Geoffrey Reeser

Vice President, Commercial Financial Services, RBC Royal Bank

Eastern New Brunswick & Prince Edward Island

Currently residing in Dieppe, New Brunswick, Geoff is Vice President, Commercial Financial Services in Eastern New Brunswick & PEI. In his role, he is responsible for leading the business, driving growth in the market, and enabling the Commercial Banking team to deliver trusted advice, tailored solutions and personalized service.

Born and raised in Toronto, Geoff joined RBC in 2010 as a Commercial Banker. He has since held various positions within the organization across Commercial Banking, Retail Banking, Business Enablement and Distribution Strategy. Prior to assuming his role in New Brunswick Geoff served as Director, Practice Management Business Financial Services.

Geoff completed his MBA at the University of Stirling, Scotland. Geoff also holds his Bachelor of Arts from Dalhousie University.

A believer in community, Geoff has been active across many volunteering and fundraising initiatives. His primary passions focus around supporting charities that center on children’s issues and mental health organizations. Currently, Geoff sits on the Board of Directors for the United Way of Greater Moncton and Southeastern New Brunswick.

Geoff and his wife Alexandra have three young children, George, Wesley and recently welcomed their third son, Freddie. Together, they enjoy spending quality family time outdoors. Geoff also has a love for canoeing, squash and spending time at the family cottage.

Royal Bank of Canada, or RBC, is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance, and creating value for their clients and communities.