Building a vibrant economy and region requires strong leadership and a collective voice. The Driving Force is that voice. It’s based on the idea that a rising tide benefits everyone, and that you will receive in direct proportion to what you contribute. Your investment will go towards regional marketing and workforce development. It’s about coming together as a united voice for the prosperity of our region.

Medavie Bluecross


Bernard Lord – Chief Executive Officer, Medavie

Bernard became CEO of Medavie in 2016. Prior to this role, he spent eight years on the Board of Medavie, was President and CEO of the Canadian Wireless Telecommunication Association of Canada and served as Premier of New Brunswick from 1999 to 2006.

Medavie Blue Cross is a premier all-in-one carrier that provides health, dental, travel, life and disability benefits to individuals and organizations nation-wide. Founded in 1943, they also administer various government-sponsored health programs on behalf of provincial and federal governments, including Veterans Affairs Canada, and Immigration, Refugees and Citizenship Canada. Their not-for-profit organization is a member of the Canadian Association of Blue Cross plans that collectively provide coverage to over seven million Canadians.