Building a vibrant economy and region requires strong leadership and a collective voice. The Driving Force is that voice. It’s based on the idea that a rising tide benefits everyone, and that you will receive in direct proportion to what you contribute. Your investment will go towards regional marketing and workforce development. It’s about coming together as a united voice for the prosperity of our region

Brianne D’Souza


In 2016, Hugh O’Brien – the founder of O’Brien Material Handling, appointed his daughter Brianne D’Souza as the new President & CEO. In the past, Brianne formerly worked in the family business during her summers while growing up and most recently in 2010, after successfully heading up O’Brien’s first ever Human Resources department.

The Memramcook native, left New Brunswick 20+ years ago where she gained her professional experience while working in various cities and sectors across Canada such as telecommunications, aviation and law. Having found a passion for people and building relationships, Brianne gained a leadership and management certificate from Algonquin College in addition to a Bachelor of Arts in Organizational Management from Crandall University.

O’Brien has been in operation for over 25 years in Atlantic Canada and over 50 years in Canada. Known as a one stop shop for overheard cranes, jibs, and other types of lifting equipment, O’Brien cranes can span up to 100 feet and lifting capacities of up to 100 tons. It also provides inspection, preventative maintenance and 24/7 services.