Greater Moncton looking to U.S. for workers in new marketing campaign
Thursday, 1 December, 2016
Greater Moncton looking to U.S. for workers in new marketing campaign

MONCTON, N.B. – Greater Moncton’s Looking South for Workers campaign is launching this week with a series of social media banners and ads; the first of many being a visual of Uncle Sam with the Canadian flag as background with bold letters exclaiming “Greater Moncton, New Brunswick, Wants You!”, followed early next week for skilled programmers written in binary code. 

The campaign is directed at individuals in the U.S. and aimed to recruit more skilled workers to Greater Moncton in sectors such as IT, nursing, trucking, business and finances.

“With more than 700 positions currently vacant in Greater Moncton, we need to take action,” says Eric Mourant, President and CEO of 3Plus Corporation. “If we want to attract companies to establish themselves here, we must have the skilled workers necessary to ensure productivity. It’s as simple as that.” 

As David Campbell, Chief Economist for the Province of New Brunswick, recently stated in an interview with 3Plus, more jobs also mean a wider market for local businesses, which helps to create demand for goods and services in the region.

The campaign starts today and is aimed at skilled workers in the U.S., including American citizens, expats of all nationalities – as well as Canadians – and will target the Atlanta, New York and California areas.

“We tap in our local talent first, followed by national and international.” notes Keri Alberts, 3Plus Corporation’s Vice-President, Workforce Recruitment and Retention. “We work closely with Opportunities New Brunswick, Population Growth Division and Southeast NB Industry Education Council, as well as the municipalities to insure that we match the demand and are only recruiting individuals with specific skill sets directly sought by Greater Moncton employers.” 

“If you know anyone who lives in the U.S. and who would be a great addition to our beautiful and vibrant workforce?” says Alberts “Then don’t hesitate to share our posts, like and tag on Facebook, LinkedIn and Twitter. We want to reach as many people as possible. As mentioned at the Growth Breakfast last week, it’s a collective effort!”

The campaign will run from December 2016 to March 2017.